FORD STEP INTO THE FUTURE
IMMERSIVE ROOM | INTERACTIVE BRAND EXPERIENCE
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Ford asked us to to create an immersive, interactive digital installation that would simulate the future of transportation while enabling the audience to experience it.
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We designed an experience box covered with 3mm LED’s inside and developed an innovative and forward-thinking experience which enabled guests to experience a conceptual journey.
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We placed a touch screen kiosk inside our experience box. Users activate it with a hand scan to start the experience.
They can choose among the three journeys via the kiosk:
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Future of Planning
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Future of Transportation
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Future of Delivery
This lets the audience to interact with the content instead of passively watching it and made the whole experience much more meaningful.
We’ve also designed the experience for VR platforms.
THE BRIEF
THE DE-BRIEF
PROCCESS & IMAGES
